1 Information We Collect

When you visit our store, make a purchase, or submit a custom design inquiry, we collect information necessary to fulfill your order and provide bespoke services:

• Personal Identifiers: Name, shipping address, billing address, phone number, and email address.
• Order & Customization Data: Custom ring sizes, diamond/gemstone preferences, custom engravings, CAD reference submissions, and purchase history.
• Device & Browsing Data: IP address, browser type, device information, and site navigation patterns via standard cookies and analytics.

2 How We Use Your Information

We use your personal data exclusively for legitimate business purposes, including:

• Fulfilling orders, manufacturing custom pieces, and issuing IGI diamond certificates and BIS hallmarking documentation;
• Arranging insured shipping and delivery updates via our trusted logistics partners;
• Providing customer care, managing lifetime warranty requests, and processing returns or exchanges;
• Communicating order confirmations, CAD design approvals, and store updates (you may opt out of marketing emails at any time).

4 Sharing Information With Third Parties

We never sell, rent, or trade your personal data. We share your information only with essential third-party service providers who assist in operating our store:

• Logistics Partners: Trusted delivery partners, such as Sequel Logistics, receive your delivery address and contact number solely for secure parcel transport and insurance fulfillment.
• E-Commerce Platform: Our store is hosted on Shopify, which stores your customer profile securely under strict privacy compliance.
• Legal Compliance: We may disclose information if required by Indian law, legal proceedings, or regulatory inquiries.

5 Cookies & Tracking Technologies

We use cookies and similar technologies to maintain your active cart session, remember your preferences, and analyze website traffic to improve customer experience.

You can choose to disable cookies through your internet browser settings; however, doing so may limit your ability to utilize certain interactive storefront tools like our customizer features.

6 Security Standards & Customer Rights

Data Protection: We employ industry-standard security measures (SSL encryption, access controls) to safeguard your personal information against unauthorized access, loss, or misuse.

Your Privacy Rights: Under India’s Digital Personal Data Protection (DPDP) Act and applicable privacy laws, you have the right to:

• Access or request a copy of the personal data we hold about you;
• Request corrections to inaccurate contact or shipping details;
• Request deletion of your non-transactional personal data from our systems.

7 Policy Updates

We may update this Privacy Policy periodically to reflect changes in our legal obligations, data protection practices, or operational procedures. Revised versions will be published directly on this page.